Detailed resume

Work experience

AUTODESK
Software company for the architecture, engineering, product design, manufacturing and media and entertainment industries

SENIOR MANAGER, EXPERIENCE DESIGN // September 2019 – Present
Design leader focused on e-commerce enablement. I lead a team of 9 designers and content strategists focused on helping Autodesk customers learn about, try and ultimately buy Autodesk software.

• Our efforts have helped improve direct sales with a 27% year-over-year growth
• Increased the key site metric of Average Billings per Visit (ABPV) by 18%
• Improved quality of design team work with an emphasis on data-driven design 

In this role I also:

• Partner with executive leadership to create cohesive experiences across the product
• Prioritize and align Product’s roadmap to both outcomes and the organizational mission
• Create the design mission to align with company mission and roadmap
• Lead, mentor, and support Product across the company
• Facilitate and promote collaboration with Product, Brand, Copy, Research, and other cross-functional leaders to push boundaries, influence strategy and quarterly roadmaps and have a strong impact on product execution and quality
• Continually iterate on the team’s execution process
• Remain hands on with design and lead by example

@WALMARTLABS | SAM’S CLUB
Membership-only retail warehouse clubs

PRINCIPAL, USER EXPERIENCE (manager) // May 2017 – July 2019
Design leader for SamsClub.com desktop and mobile web experiences. I manage a team of 6 designers and content strategists whose efforts have led to:

• 30% year-over-year growth in revenue, which now stands at $2 billion dollars per year
• 20% increase in multi-channel members (those who shop both online and in clubs)
• Reduction in costs in critical areas such as customer service ($6 million in direct savings due to a revamped help center)

PRINCIPAL, USER EXPERIENCE (individual contributor) // July 2013 – May 2017
Hands on design lead for various tracks of work for SamsClub.com:

• Increase value perception – led the complete redesign of the SamsClub.com desktop and mobile web experiences.
• Nail the basics – worked with product, business and engineering to identify areas of friction within the site experience, then strategized and designed solutions which led to increases in conversion and overall member satisfaction.
• Business member focus – conducted research and focus groups to understand business member needs and pain points. Helped to define product strategy and features to meet business member goals.

NURN INC.
Design consultancy focused on e-commerce and banking

INTERACTION DESIGN PRACTICE LEAD // March 2011 – July 2013
Founding member of the user experience team. Responsible for building up the interaction design practice from 3 to 20 designers.

• Managed a team of 7 FTE and contract Interaction Designers (IxDs).
• Led the design efforts for various Canadian retail clients including two complete and fully responsive e-commerce redesigns for Walmart Canada and the LCBO.
• Developed design strategy and experiences for retail clients such as Holt Renfrew, Atlantic Lottery Corporation, Home Depot Canada including the first m-commerce enabled site in Canada for Sears (m.sears.ca).
• Pioneered the transition to a responsive design methodology and worked with design and development leads to establish the framework.
• Helped to foster a more collaborative working environment between IxDs, strategists, designers and developers through the introduction of Agile Design methods and continued to look for improvements to workflow and client interaction.
• Established a new process for design, which included the development of both paper and HTML prototypes and introduced testing as a key component of the design process.

POSTMEDIA NETWORK INC.
Canadian media company with primary operations in newspaper publishing

SENIOR INFORMATION ARCHITECT // June 2010 – March 2011
Hired as the lead Information Architect to the newly formed User Experience Group (UxG) in order to aid in the development of a digital roadmap for the 13 online and newspaper publications under the Postmedia umbrella.

• Worked with a cross-functional team of information architects, visual designers and developers to establish a digital foundation for desktop, mobile and tablet optimized experiences.
• Established an environment of prototyping to present concepts to business stakeholders.
• Primary UX point of contact with all internal stakeholders.

CRITICAL MASS
Design consultancy

INFORMATION ARCHITECT // September 2008 – June 2010
Contributed to design and design strategy efforts for Citibank’s credit card division.

• Conducted competitive analysis and consumer research in order to develop personas to guide the design process.
• Defined the specific outputs that would be needed and created wireframes, site architecture documents and flow diagrams accordingly.
• Helped to pioneer the use of the mobile web for Citibank and became the subject matter expert for all things mobile in the agency.

LAVALIFE CORPORATION
Online dating site

PRODUCT DESIGNER // September 2007 – September 2008
Charged with improving the customer experience for the site and lead product innovation activities within the business and technology groups.

• Conducted research into site usage and provided detailed reports outlining deficiencies in the overall experience.
• Led cross-functional design workshops focusing on customer satisfaction, increased engagement and acquisition then designed solutions based on the output of the sessions.
• Pitched and then designed a new online speed dating product (the first of its kind in Canada), which was later developed and placed into production.

Education

Masters of Science in Information Systems
ATHABASCA UNIVERISTY
Focus on Human Computer Interaction (HCI).

Bachelor of Engineering
RYERSON UNIVERISTY
Majored in Chemical Engineering with a focus on process control systems.